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Swatch - artfully, playfully, inimitably Swiss

Swatch transforms Zurich Airport into a live art studio

The Swiss watchmaker has partnered with Zurich Airport for a 4-week art project, “Swatch Loves Art – Zurich AirPainting”, which kicks off at the end of August. Passengers can paint on canvases set up in the terminal, admire an amazing work of airborne art and watch eight young Swiss painters working “live” as they compete for two special Swatch Awards.

Swatch - artfully, playfully, inimitably Swiss

With “Swatch Loves Art – Zurich AirPainting”, passengers will find special Swatch areas throughout the airport where they can draw on big canvases while waiting for their flights. Uniting all the different art spaces is the overall theme of “Swissness”, playfully embodied by Swatch’s latest collection, “Gruezi All!”.

Stephen Dean’s Airborne Art

Swatch has invited the French-American artist Stephen Dean to exhibit a most extraordinary work of art: an enormous, supremely colorful dichroic glass and aluminum installation will hang suspended – airborne – high above the heads of travelers in the terminal. Stephen Dean’s spectacular work will astonish people with the essence of Swatch: emotion, joy of life, colors and lightness. The patterns and sculptural ladder invite them to lift off into a colorful and deeply poetic world.

Swatch & Art

The Swatch Art Peace Hotel

Swatch는 30년 이상 예술가들과 긴밀한 협력을 해왔습니다. 2011년에 열린 Swatch Art Peace Hotel은 인재와 창의성을 지원하는 스와치의 열의를 나타내는 또 하나의 예입니다. Swatch는 예술과 예술가를 사랑합니다. 이들의 자유와 에너지는 매우 개인적이면서도 동시에 일반적인 세계관을 반영합니다.

Swatch Art Peace Hotel의 독특하고 혁신적인 개념은 예술가들이 자극적인 도시 환경에서 거주하며 작업하는 18개의 스튜디오를 포함합니다.

Public vote contest

Your chance to win!

Swatch has invited eight young Swiss painters for a live performance - right at Zurich Airport! Starting with a blank canvas, each artist has only four hours to complete a painting. One of the artists will win The Swatch Award.

See the votes here.