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Swatch - artfully, playfully, inimitably Swiss

Swatch transforms Zurich Airport into a live art studio

The Swiss watchmaker has partnered with Zurich Airport for a 4-week art project, “Swatch Loves Art – Zurich AirPainting”, which kicks off at the end of August. Passengers can paint on canvases set up in the terminal, admire an amazing work of airborne art and watch eight young Swiss painters working “live” as they compete for two special Swatch Awards.

Swatch - artfully, playfully, inimitably Swiss

With “Swatch Loves Art – Zurich AirPainting”, passengers will find special Swatch areas throughout the airport where they can draw on big canvases while waiting for their flights. Uniting all the different art spaces is the overall theme of “Swissness”, playfully embodied by Swatch’s latest collection, “Gruezi All!”.

Stephen Dean’s Airborne Art

Swatch has invited the French-American artist Stephen Dean to exhibit a most extraordinary work of art: an enormous, supremely colorful dichroic glass and aluminum installation will hang suspended – airborne – high above the heads of travelers in the terminal. Stephen Dean’s spectacular work will astonish people with the essence of Swatch: emotion, joy of life, colors and lightness. The patterns and sculptural ladder invite them to lift off into a colorful and deeply poetic world.


The Swatch Art Peace Hotel

Swatchはこの30年、アーティストと積極的にタッグを組んで事業を進めてきました。 2011年に開始されたSwatch Art Peace Hotelは、当ブランドが才能と創造活動の支援に携わっているもうひとつの例です。Swatchはアートとアーティストを大切にしています。彼らの自由さとエネルギーは、個と普遍の2つの性質を同時に併せ持つ世界のビジョンを映し出しているのです。

このユニークで革新的なコンセプト、Swatch Art Peace Hotelには18室のスタジオがあり、そこでアーティストが刺激的な都会の中で生活し活動を行っています。

Public vote contest

Your chance to win!

Swatch has invited eight young Swiss painters for a live performance - right at Zurich Airport! Starting with a blank canvas, each artist has only four hours to complete a painting. One of the artists will win The Swatch Award.

See the votes here.