Swatch - artfully, playfully, inimitably Swiss

Swatch transforms Zurich Airport into a live art studio

The Swiss watchmaker has partnered with Zurich Airport for a 4-week art project, “Swatch Loves Art – Zurich AirPainting”, which kicks off at the end of August. Passengers can paint on canvases set up in the terminal, admire an amazing work of airborne art and watch eight young Swiss painters working “live” as they compete for two special Swatch Awards.

Swatch - artfully, playfully, inimitably Swiss

With “Swatch Loves Art – Zurich AirPainting”, passengers will find special Swatch areas throughout the airport where they can draw on big canvases while waiting for their flights. Uniting all the different art spaces is the overall theme of “Swissness”, playfully embodied by Swatch’s latest collection, “Gruezi All!”.

Stephen Dean’s Airborne Art

Swatch has invited the French-American artist Stephen Dean to exhibit a most extraordinary work of art: an enormous, supremely colorful dichroic glass and aluminum installation will hang suspended – airborne – high above the heads of travelers in the terminal. Stephen Dean’s spectacular work will astonish people with the essence of Swatch: emotion, joy of life, colors and lightness. The patterns and sculptural ladder invite them to lift off into a colorful and deeply poetic world.

Swatch & Art

The Swatch Art Peace Hotel

Swatch has been working closely with artists for over 30 years. The Swatch Art Peace Hotel, which was launched in 2011, is an additional example of the brand’s commitment to supporting talent and creation. Swatch loves art and artists. Their freedom and energy reflect a vision of the world which is simultaneously both very personal and universal.

The unique, innovative concept of The Swatch Art Peace Hotel includes 18 studios where artists live and work in a stimulating urban environment.

Public vote contest

Your chance to win!

Swatch has invited eight young Swiss painters for a live performance - right at Zurich Airport! Starting with a blank canvas, each artist has only four hours to complete a painting. One of the artists will win The Swatch Award.

See the votes here.