RORRIM 5

Tadanori Yokoo’s energetic, sizzling design for Swatch is at once calligraphic and contemporary.  Rorrim (GZ107) (mirror written backwards) references both traditional Japanese media (the special packaging includes a bamboo ink brush) and the characteristic condensation of urban, ad-like images that Yokoo reworks in his art. The bold, impulsive colours—red, black, goldenrod yellow, blue—are featured on the intensely kinetic, action-packed dial as well. In this powerful, elegant and reflective work, the artist has achieved a masterful balance of noise and silence, one the mirror image and complement of the other.