Swatch Ltd
Jan 01, 1970
Der Text des Stellenangebotes ist verfügbar in Englisch

Swatch Ltd

Job description

As Social Media Platform Leader, you will be part of the global Social Media team within Brand Communication. You will be responsible for the growth and management of the global Social Media ecosystem driving brand awareness, engagement and conversions globally. You will support the Swatch Digital Marketing strategy to increase our customer's engagement by providing thought-leadership on best social media practices and next-generation digital trends.

Main responsibilities will include:

• Steer the content strategy, planning and execution of the Social Media ecosystem driving brand awareness, engagement and conversions globally.


• Devise and execute a plan to grow the audience and engagement across current key global platforms and keep Swatch ahead of the curve in platform choices and partnerships.


• Monitor various Social Media platforms such as Facebook, Instagram, Pinterest, YouTube and TikTok to gather competitive and trends insights to share with internal teams.


• Gather insights about updates on Facebook/Instagram and other platforms, working closely with them as partners, and ensuring early adoption of new trends.


• Collaborate with Marketing and Creative to ensure delivery of compelling and functional assets.


• Own day-to-day social media planning and execution including caption writing, curating UGC, post scheduling and community management.


• Actively and frequently, participate in conversations with our community on Social Media, increasing engagement levels and improving loyalty/advocacy.


• Lead development of social listening capabilities and insights discovery.


• Support local market activities by providing guidance and ensuring consistency in communication across channels.


• Monitor, track, analyse and report on performance of Social Media platforms and campaigns for ongoing improvement of relevant KPIs.


• Ensure all online activities follow current laws and ethical best practices.


• Manage budgets and report on business impact/ROI.

Profile

In addition to your fun, positive and over creative personality, you can demonstrate excellent communication skills and a developed team player mind set.

The successful candidate will have a high attention to details, excellent organisation skills, and ability to manage multiple projects and responsibilities.

Professional requirements

Besides your 3 to 5 years’ experience in agencies or online international retail companies, you bring experience in Digital marketing and social media platforms. You demonstrate proven experience with Social Media tools (Sprinklr is a plus) combined to solid knowledge of SEO, keywords research and google analytics. 

You have a developed ability to collect, analyse, and use social data to inform decision-maker as well as to manage multiple projects involving coordination with various departments both internally and externally.

Languages

In addition, you possess excellent communications skills and are fluent in English(mandatory) German and/or French.

Eintrittsdatum

1970-01-01

Arbeitsort

2501 Biel/Bienne

Firmenadresse

Swatch Ltd

Contact

Diane Forchelet 

Human Resources management

Swatch Ltd
Jan 01, 1970
Der Text des Stellenangebotes ist verfügbar in Englisch

Swatch Ltd

Job description

Main tasks will include:

• Define, give insights and implement global e-commerce strategy jointly with the Head of e-commerce.


• Coordinate the different functions of the department.


• Collaborate closely with Planning, distribution, logistics and IT


• Manage the international rollout of the Swatch e-commerce platforms.


• Set up the processes for e-com implementation in new countries


• Monitor and continuously improve the e-commerce platform operations.


• Define and implement all necessary business processes in collaboration with IT, Logistics, Finance and Legal.


• Manage third party vendor relationship, coordinate weekly, monthly and quarterly meetings, generate reports to review operations


• Set up and implement payment methods and anti-frauds strategies


• Manage the inventory and catalog of e-commerce worldwide.


• Improve Customer Service tactics for Pre/after sales.


• Ensure a best-in-class training, monitoring and supporting the local e-commerce team with backend operations.


• Create and maintain the Swatch e-commerce processes documentation.


• Ensure correct implementation of new e-commerce products


• Provide and implement solutions for special sales

Profile

Team player with excellent human relationship skills and an open mind to other cultures, you are able to work independently and show a high level of self-driven motivation and flexibility. Capable of working in a fast moving ever-changing environment you have excellent communication and negotiation skills.

The successful candidate will also have good MS office, project management applications skills, and Good understanding of IT, Finance, Supply Chain and Legal related topics as well as an understanding of Information Architecture management for online businesses.

Professional requirements

Besides your strong experience in the management of complex and multinational projects, you bring an academic degree in business, innovation or marketing of fast moving consumer industry or at least 5 years of experience in a similar position in an internet/e-commerce agency. You demonstrate Good knowledge and experience with integrated marketing campaigns and online business coupled with a strong interest for new digital technologies and very good knowledge in a broad range of digital marketing practices.

Languages

In addition, you possess excellent communications skills and are fluent in English, German and French.

 

Eintrittsdatum

1970-01-01

Arbeitsort

2501 Biel/Bienne

Firmenadresse

Swatch Ltd

Contact

Diane Forchelet 

Human Resources Management

Swatch Ltd
Jan 01, 1970
Der Text des Stellenangebotes ist verfügbar in Englisch

Swatch Ltd

Job description

In this position, you will report to the Head of PR and be the go to person for every event related project.

Main tasks will include: 

PR, Corporate, Brand Experience and Swatch Club event management

• Support to the attributed departments in managing, planning, organising and realising events


• Implement the overall international event strategy


• Ensure a full consumer/journalist journey experience across all events


• Lead field event executions and activation and troubleshoot during the event


• Organise and realise hospitality program


• Brief photographer and copywriter, production of all branding


• Set up a detailed yearly calendar on a global PR, Corporate and Sports Event scale


• Manage, produce and deliver global brand event projects including post-event evaluation, budget planning and reports


• Maintain unified message and position company-wide, along with corporate reputation

Public Relations and Partnerships

• Focus on launching major PR opportunities through international global events


• Support PR Team in developing clear guidelines for the markets on all product launches


• Support markets in the proposal and execution of local events and activations


• Maintain ongoing open dialogue with local PR managers and agencies: share best practices, inspire new actions, encourage local creativity and initiatives


• Operational support with partnership, from concept development to bringing it to life


• Organise Video Shootings for PR Content 

Corporate and Sports events

• Organise the annual International Kick-off Meeting and Panorama meeting (online and physical)


• Organise major Sport events 


• HQ Event support for collaborations 


• Support in execution of key Club events 

Profile

• This role requires excellent project management skills coupled with negotiation skills and a high sense of flexibility.


• Detail oriented, you demonstrate a creative and innovative mind-set associated to time management skills.


• Proactive communicator, you can integrate any kind of team and are ready to travel internationally.

Professional requirements

• Degree in Commerce, Marketing, Advertising, Communication, Finance, or any related field. 5 to 7 years of experience in advertising (in an agency a big plus).


• In addition to your excellent capacity to work under pressure in a very dynamic and fast-paced environment, you demonstrate a great sense of structure and organisation.


• In addition to your excellent capacity to work under pressure in a very dynamic and fast-paced environment, you demonstrate a great sense of structure and organisation.


• Excellent MS Office tools management

Languages

This position requires an excellent level of oral and written communication in French, English and German. Any other language is an advantage.

Eintrittsdatum

1970-01-01

Arbeitsort

2502 Biel/Bienne

Firmenadresse

Swatch Ltd

Swatch Ltd
May 01, 2021
Der Text des Stellenangebotes ist verfügbar in Englisch

Swatch Ltd

Job description

This newly created role will be responsible for the planning and coordination of teams around the rollout of our Marketing strategy.

MAIN TASKS & RESPONSIBILITIES

• Responsible for producing and maintaining a yearly marketing calendar plan, liaising with all the markets and subsidiaries and at the same time building a collaborative working relationship with them


• Coordinate teams to roll out the overall Marketing plan for the brand


• Ensure that the defined Marketing deliverables( from assets, to visual merchandising, to media campaigns, etc.) are structured and coordinated to the Marketing plan


• Serve as the link between the Marketing, e-Commerce, Retail and Sales teams Collaborate with all involved teams to provide the best consumer experience, and align all team members within the marketing plan


• Coordinate cross-channel marketing efforts

Ensure a stress-free roll-out of successful campaigns and features, anticipate roadblocks and respect deadlines

Profile

• Detail oriented, you demonstrate a creative and innovative mind-set associated to time management skills


• In addition to your fun, positive and over creative personality, you can demonstrate excellent communication skills and a developed team player mind set.


• The successful candidate will have a high attention to details, excellent organisation skills, and ability to manage multiple projects and responsibilities.


• In addition to your excellent capacity to work under pressure in a very dynamic and fast-paced environment, you demonstrate high flexibility and motivation coupled with a great sense of structure and organisation

Professional requirements

• Degree in Business, Marketing, Advertising, Communication, Finance, or any related field


• As this role requires constant communication with different units of the company and stakeholders, your verbal, non-verbal, written communication skills must be above average.


• 5 years’ experience in Marketing is an asset


• You handle market research and analyse results efficiently, prioritize and influence stakeholders; understand the target market and its dynamics

Languages

In addition, you are fluent in English, German and/or French. 

Eintrittsdatum

2021-05-01

Arbeitsort

2502 Biel/Bienne

Firmenadresse

Swatch Ltd

Swatch Ltd
Dec 01, 2020
Der Text des Stellenangebotes ist verfügbar in Englisch

Swatch Ltd

Job description

Main tasks will include: 

• Drive Website Analytics & Tracking Strategy, ensure legal compliance & data quality thru accurate implementation & continuous optimization of tagging infrastructure


• Ensure cross departmental communication to ensure optimal tracking and analysis


• Use web analytics and other business tracking tools to make strategic and tactical recommendations, providing localized insights, benchmarks and measurements


• Support the company by analyzing performance trends, customer journeys and Brands value in line with the given KPI’s and goals


• Analyse business activities, define KPIs and objectives, give recommendation for website, campaign, and business improvements


• Guide users in formulating requirements, analyze results and conducts feasabillity studies


• Lead the implementation of the tag manager tool, coordinating the needs from Marketing and Ecommerce departments and supporting the IT department for technical matters


• Organize internal training for the usage of the web analytics tools

 

Profile

Team player with high flexibility skills, you are motivated and capable of working in a fast moving, ever changing environment.

 

Professional requirements

Besides your good business acumen and strong planning, organisational and project management skills, you bring a bachelor degree in Statistics, economics, Digital Data Management or business with Certified Analytics and Digital Marketing expertise or related fields. You have at least 5 years of experience in a digital environment and can demonstrate a strong expertise in SEO strategy/tactics and acknowledgement of Digital Marketing best practices.

Your solid understanding of site navigation, use of content management tools and reporting, web analysis SEO and Tag Management is coupled a high business sense and a strategic analytical thinking.

Languages

In addition, you possess excellent communications skills and are fluent in English (Mandatory), German and French would be a plus.

Eintrittsdatum

2020-12-01

Arbeitsort

2501 Biel/Bienne

Firmenadresse

Swatch Ltd

Contact

Diane Forchelet

Human Resources Management 

Swatch Ltd
Jun 01, 2021
Der Text des Stellenangebotes ist verfügbar in Englisch

Swatch Ltd

Job description

Main tasks will include:

• Planning and coordination of the international websites


• Responsible for the on-site Branding pages


• Handling markets needs and management of the online store’s merchandising, in line with the main collection launches, collaboration and the marketing focuses 


• Training the local team for the management of the website and online activities


• Online store’s content optimisation and constant improvement of the website platform functionalities


• Daily support to the local team and challenge on analytics and sales trends


• Strong communication with internal departments for the follow-up of different projects (Marketing, Swatch Club, Customer Service, Omnichannel, IT)


• Monitoring and constant improvement of the e-commerce platform operation


• Track and analyse visitors behaviour on the platforms using Web Analytics


• Definition and implementation of all necessary business processes in collaboration with all involved departments such as IT, Logistics, Finance.


• Coordination of website Front-End operations related tasks with external suppliers


• Being able to act as a project and digital marketing all-rounder


• Integration of User Generated Content (UGC) on-site

Profile

Team player with excellent human relationship skills, you are able to work independently and show a high level of resilience and flexibility. Capable of working in a fast moving ever-changing environment you have excellent communication and negotiation skills and your motivation is inflexible.

Professional requirements

Besides your interest for new digital technologies and developments including a basic understanding of HTML, you bring an academic degree in marketing, Communication or business of fast moving consumer industry solid experience in agencies and Strong experience in the management of complex and multinational projects. In addition, you demonstrate very good knowledge in a broad range of digital marketing practices, integrated marketing campaigns and digital business strategies, you are passionate about digital marketing practices and have a strong insight of the customer centric approach. Experience or certified knowledge of SaleForce Commerce Clour is a big asset. 

The successful candidate will also have good MS office, project management applications skills, and be comfortable using graphic design tools (Photoshop, Illustrator, etc…);  InDesign and Photoshop are a plus.

Languages

In addition, you possess excellent communications skills and are fluent in English.

Eintrittsdatum

2021-06-01

Arbeitsort

2502 Biel/Bienne

Firmenadresse

Swatch Ltd

Contact

Diane Forchelet
HR Business Partner
Human Resources Management

Swatch Ltd
May 01, 2021
Der Text des Stellenangebotes ist verfügbar in Englisch

Swatch Ltd

Job description

In this position, you will report to the Head of Brand Image and be the go to person for every Advertising production related project.

Main duties will include:

• Assess Company’s Communication needs jointly with Head of Brand Image


• Initiate, develop and coordinate effective integrated, international campaigns with in-house creatives, advertising agencies and production companies


• Manage and oversee the conception, development and production of advertising material for press, outdoor, POS, Online and TV to seamlessly fit a 360° campaign approach


• Lead and supervise the implementation of worldwide advertising projects (audio/video/print/online/mobile) for each collection launch.


• Lead the team which is responsible for development and implementation of global communication campaigns for Swatch watches


• Advise internal departments (including local marketing teams on a global level) and external agencies on the use of advertising materials in the different media categories, print, TV, Online, Social Media, POS, etc.


• Collaborate with other departments to ensure a consistency in the communications on all brand touch points.


• Oversee agency and production budgets


• Support all markets worldwide with communication materials according to their needs. Assess local projects and provide respective feedback.


• Scout for trends and search for innovative communication tools and partner agencies to increase customer reach and engagement.

Team Management:

• Supervise, support and coordinate the Advertising team


• In collaboration with the Head of Brand Image, make work assignments, set goals, appraise performance and work results


• Provide technical guidance to staff, organize and control implementation, encourage team work


• Act on a multi-country basis


• Organize and monitor the handling and implementation of advertising projects (audio/video/print), the preparation of advertising material to meet the requirements of the different markets


• Control of the related budgets

Profile

• In addition to your excellent capacity to work under pressure in a very dynamic and fast-paced environment, you demonstrate a great sense of structure and organisation.


• Detail oriented, you demonstrate a creative and innovative mind-set associated to time management skills.


• You are multi-tasking and eager to achieve the company’s results by managing external business partners.

Professional requirements

Besides your fun, positive and creative personality, you bring 5 to 7 years experience in agencies or international retail Brands in fashion/accessory/lifestyle fields. You have acquired a degree in Marketing and are proficient in Adobe Creative Suite (Experience in printing processes a plus).

Languages

In addition, you possess excellent communications skills and are fluent in English (Mandatory), German and/or French.

Eintrittsdatum

2021-05-01

Arbeitsort

2501 Biel/Bienne

Firmenadresse

Swatch Ltd

Contact

If you feel this challenging opportunity meets your profile and expectations, please click on the APPLY link to apply online.